With over 4.75 Billion Internet users, the world of digital advertising is growing daily and making it easier and easier to reach your demographic across the world in ways that were never possible before.

Traditionally Marketing meant, newspaper ads and billboards. Now a day’s there is tons of different marketing channels at our fingertips. A marketing channel is a website or source used to drive more traffic to your website.

Examples:

  • Google Search (Paid Ads)
  • Facebook Ads (Paid Ads)
  • LinkedIn (Paid Ads)
  • Snapchat (Paid Ads)
  • Tik Tok (Paid Ads)
  • Facebook Posts (Free)
  • Instagram (Free)
  • Twitter (Free)
  • YouTube Videos (Free)
  • Blog (Free)
  • Influencer Marketing (Paid)
  • Affiliate Programs (Paid/Free)
  • Pinterest

Marketing channels may vary depending on what demographic you are trying to reach. But it can be very beneficial to your business to be taking advantage of at least 5 different marketing channels.

The more marketing channels you take advantage of the more your business, products or ads will be seen more frequently. This will ultimately lead to an increase in website traffic and with a strong lead capture system you will be able to start building more relationships with your potential clients than ever before.