Outdoor Industry Growth Agency

WE HELP OUTDOOR BRANDS TURN TRAFFIC INTO REVENUE.

Performance marketing for hunting, fishing, shooting sports and outdoor brands.

Uncharted Exposure builds the advertising, ecommerce experiences, email systems and content that turn outdoor audiences into customers.

GET YOUR FREE GROWTH AUDIT SEE OUR WORK

Built by hunters & anglers. Trusted by outdoor brands across North America.

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OFFICE HOURS MON–FRI: 9AM-5PM.

TRUSTED BY

Proven in the field

RESULTS WE CAN PUT NUMBERS ON.

+25% Conversion rate improvement

4.0X ROI Paid media performance

25% Of store revenue from email

$20M+ Attributed revenue generated

Sound familiar?

YOUR MARKETING SHOULDN'T FEEL LIKE A COLLECTION OF DISCONNECTED TACTICS.

LEAK 01

You're paying for traffic, but your website isn't converting it.

LEAK 02

Your email list exists, but it isn't generating meaningful revenue.

LEAK 03

Your agency understands advertising, but not your customer.

LEAK 04

Your website looks good, but it doesn't work as a sales system.

LEAK 05

You don't know which channels produce profitable customers.

LEAK 06

Your creative looks like every other outdoor brand's.

LEAK 07

Your tracking doesn't give you the confidence to scale.

WE FIND THE LEAKS, FIX THE FUNNEL AND SCALE WHAT WORKS.

FIND MY LEAKS — FREE AUDIT

The growth system

ONE OUTDOOR-INDUSTRY GROWTH PARTNER — FROM FIRST CLICK TO REPEAT PURCHASE.

Most brands hire one vendor for ads, another for the site and a freelancer for email. Nobody owns the whole journey, so revenue leaks between the handoffs. We run all three stages as one system.

01

ACQUIRE MORE CUSTOMERS

Reach the hunters, anglers and shooters most likely to buy — at a cost per acquisition that still makes money.

Paid SocialGoogle AdsSEOContentPhoto & VideoAmbassador Marketing

WE MOVE: CPA · ROAS · NEW CUSTOMERS

02

CONVERT MORE TRAFFIC

Product pages and checkouts built for how outdoor buyers research: specs, proof and confidence before they commit.

ShopifyBigCommerceWordPressLanding PagesProduct PagesCROAnalytics & Tracking

WE MOVE: CONVERSION RATE · AOV · CHECKOUT STARTS

03

GENERATE MORE REPEAT REVENUE

Email and SMS that follow the season, the hunt and the gear cycle — so first-time buyers come back.

KlaviyoOmnisendEmail AutomationCampaignsSegmentationRetention Strategy

WE MOVE: LTV · REPEAT RATE · EMAIL REVENUE

Case studies

THE PROBLEM. THE PLAN. THE NUMBER.

ALL CASE STUDIES →

FATBOY TRIPODS

2.8X ROAS

Return on ad spend

PROBLEM

Needed a more scalable customer acquisition system to turn paid traffic into profitable ecommerce growth.

UE STRATEGY

Paid media strategy + campaign optimization + ecommerce conversion strategy

VIEW CASE STUDY →

BACKCOUNTRY SKINZ

25%

Revenue attributed to email

PROBLEM

Needed to turn an existing customer and subscriber base into a stronger, more consistent source of repeat ecommerce revenue.

UE STRATEGY

Email strategy + automated flows + campaign management + customer segmentation

VIEW CASE STUDY →

NUGGETS NIGHT VISION

+10%

Online revenue YoY

PROBLEM

Needed to increase online sales and build a stronger ecommerce system capable of supporting continued year-over-year growth.

UE STRATEGY

Ecommerce strategy + website optimization + digital marketing + conversion improvements

VIEW CASE STUDY →

Hunting & outdoor marketing agency

YOUR GENERALIST AGENCY DOESN'T KNOW YOUR CUSTOMER. WE DO.

Outdoor buyers don't shop like mainstream ecommerce audiences. They research hard, compare specs, trust people who've used the gear, and buy around seasons and tags.

We don't need to learn the difference between a whitetail hunter, a western hunter, a competitive shooter and a weekend angler after you hire us. We already understand the customer. Our job is turning more of them into profitable customers for your brand.

HUNTING Whitetail, western, waterfowl, archery

FISHING Fly, freshwater, tackle, charters

SHOOTING SPORTS Ammunition, precision rifle, retail

OPTICS Rifle scopes, binos, night vision

OUTDOOR GEAR Tripods, packs, apparel, accessories

OUTFITTERS Booked dates, deposits, inquiries

CONSERVATION Members, donors, events

Content to conversions

WE SHOOT YOUR GEAR IN THE FIELD. THEN WE PUT IT TO WORK.

Studio shots and stock photos don't show a hunter how your product holds up at first light on a ridge. We take your products where your customers actually use them, capture the photo and video, and put every asset to work in your ads, product pages, emails and social.

Same team behind the camera and the ad account — so every shot is planned around where it will run and what it needs to sell.

PLAN A FIELD SHOOT

PHOTO VIDEO

Uncharted Exposure field photography — SHOT IN THE FIELD

FROM THE FIELD TO THE CHECKOUT

01
PLAN THE SHOOT

We build the shot list from your ad calendar, product pages and email flows — every photo and clip has a job before we press record.

OUTPUT · Shot list by channel and product
02
SHOOT IN THE FIELD

Real hunts, real water, real range days. Your gear in use by people who actually hunt and fish — not models holding props.

OUTPUT · Lifestyle, in-use, detail photos + vertical and horizontal video
03
EDIT FOR EVERY PLATFORM

Each asset is cut, cropped and captioned for where it runs: hooks in the first seconds for ads, clean galleries for product pages.

OUTPUT · 9:16, 4:5, 1:1 and 16:9 versions, ready to launch
04
DEPLOY & MEASURE

We put it live across your ads, store and email, test creative against creative, and keep shooting what sells.

OUTPUT · Live assets + creative performance report

ONE FIELD SHOOT. EVERY CHANNEL.

Instead of a folder of nice photos, you get a library of assets already working in your marketing.

META & INSTAGRAM ADSScroll-stopping reels and feed ads with real field footage.
9:164:51:1
GOOGLE & YOUTUBEPerformance Max image sets and short video for search and shopping.
16:91:14:5
PRODUCT PAGESIn-use galleries and short clips that answer "how does it perform?"
ShopifyBigCommerce
EMAIL & SMSLaunch campaigns, welcome and cart flows with fresh imagery every season.
KlaviyoOmnisend
ORGANIC SOCIALPosts, stories and reels that look like your customers' own hunts.
InstagramFacebookTikTok
WEBSITE & LANDING PAGESHero banners, collection headers and launch pages.
DesktopMobile

CONTENT BUILT FOR THE FEED AND THE PRODUCT PAGE — NOT THE PORTFOLIO.

GET YOUR FREE GROWTH AUDIT

Not ready for a retainer?

PUT US TO THE TEST FOR 30 DAYS.

Two measurable marketing wins.One fixed fee.No long-term leap of faith.

FIXED FEE$4,500 USD

IF YOU CONTINUE$1,500 CREDIT

The Field Test Guarantee. If we don't deliver at least two measurable wins in 30 days, 100% of your fee is credited toward a website build or monthly program.

EXPLORE THE 30-DAY FIELD TEST

HOW THE 30 DAYS RUN

WEEK 1

Fix tracking so sales are counted correctly. Launch retargeting. Send one campaign email.

WEEK 2

Ship two product-page upgrades — sticky add-to-cart, review placement, shipping clarity.

WEEK 3

Build and turn on a three-email welcome or cart-recovery flow.

WEEK 4

Wins Report with before/after numbers, plus your next-90-day plan.

EXAMPLE WIN TARGETS (AGREED AT KICKOFF)

+20% add-to-cart on top PDPsEmail flow ≥2% of store revenueRetargeting ROAS ≥2.0Mobile LCP ≤2.5s

From our clients

OUTDOOR BRANDS THAT STUCK AROUND.

SOCIAL · EMAIL MARKETING

“The value he has added to my team in our social media and email marketing has been paramount to growing my business.”

RO

Anthony Reel Outfitters Co.

ECOMMERCE BUILD

“He took us from an idea to a full-fledged website. Whenever I had any questions he was ready to answer and happy to help.”

CF

Dave Canada First Ammo

WEBSITE · DIGITAL PRESENCE

““The work Uncharted Exposure did for me was far beyond what I expected and had me awestruck. Trust me, you will not be disappointed working with Uncharted Exposure!””

Nick Bodarmy Fitness

Free growth audit

LET'S FIND THE REVENUE YOU'RE LEAVING ON THE TABLE.

Tell us where your brand is today. We'll review your marketing and show you where we'd focus first.

WHAT WE REVIEW

✓ Website conversion ✓ Paid advertising ✓ Email & SMS ✓ Customer acquisition ✓ Customer retention ✓ SEO ✓ Tracking & analytics

You'll walk away with the highest-impact fixes ranked in order — useful whether or not you hire us.

FAQ

STRAIGHT ANSWERS.

Something else on your mind? Email info@unchartedexposure.com.

Do you only work with hunting brands?

No. Hunting is where we started, but we work across fishing, shooting sports, optics, outdoor gear, outfitters and conservation organizations. If your customer spends money to be outside, we understand them.

What size companies do you work with?

Mostly established outdoor brands and outfitters that already sell online and have outgrown freelancers or a generalist agency — from founder-led brands to established manufacturers.

Do you work with US and Canadian companies?

Yes. We work with outdoor brands across Canada and the United States.

Can you manage both our website and our marketing?

Yes. We build on Shopify, BigCommerce and WordPress, and run the ads, email and SEO that send traffic to it — one team accountable from first click to repeat purchase.

Do you work with firearms and shooting sports companies?

Yes. Our clients include ammunition, firearms retail and precision rifle brands, and we plan around the ad-platform restrictions those categories face from day one.

What platforms do you specialize in?

Shopify, BigCommerce and WordPress for ecommerce; Klaviyo and Omnisend for email and SMS; Meta and Google for paid media; GA4 and Google Tag Manager for tracking.

How much does working with Uncharted Exposure cost?

The 30-Day Field Test is a fixed $4,500 USD. Monthly programs are scoped to your goals and start at [ADD STARTING PRICE]. Ad spend is billed to you directly by the platforms.

Do you require long-term contracts?

If you want to see our work before committing, start with the 30-Day Field Test — one fixed fee, no retainer.

What happens after I submit the growth audit form?

We review your site, ads, email and tracking before we talk. Within [X business days] we book a short call to walk you through what we found and what we'd fix first.