Email marketing automation is a powerful tool that allows businesses to send personalized and targeted emails to their customers automatically. By using email marketing automation, businesses can save time and effort by automating the process of sending emails, while also ensuring that their messages are relevant and timely.

With email marketing automation, businesses can set up rules and triggers that automatically send emails based on specific actions taken by their customers. For example, a business can set up an automation to send a welcome email to new subscribers, or a discount code to customers who have abandoned their shopping carts.

By collecting data on their customers’ behaviors and preferences, businesses can use this information to tailor their emails and send messages that are more likely to engage and convert their audience.