Paid advertising for hunting, fishing & outdoor brands

TURN YOUR ADVERTISING BUDGET INTO MORE CUSTOMERS, SALES & BOOKINGS.

Done-for-you Meta and Google advertising built to help outdoor brands attract qualified buyers, improve customer acquisition and grow with greater confidence.

More traffic doesn't automatically mean more revenue. We build advertising programs around the customers, sales and bookings that matter to your business.

FREE · PERSONALIZED · WRITTENDISCOVER 3 OPPORTUNITIES TO GET MORE CUSTOMERS FROM YOUR ADVERTISING BUDGET.
SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES

Free personalized reviewNo obligationNo ad account access needed

Outdoor gear photographed in the field by Uncharted Exposure
CUSTOMER ACQUISITION PATHILLUSTRATION
  1. 1Ad reaches a hunter planning next season
  2. 2Lands on the matching product or trip page
  3. 3Retargeting if they leave without buying
  4. ✓New customer or booked trip — measured
The problem

YOU'RE PAYING FOR ATTENTION. BUT IS IT TURNING INTO CUSTOMERS?

Advertising can bring people to your website. The real question is whether those visitors are becoming profitable customers or qualified bookings.

  • PROBLEM 01

    TRAFFIC WITHOUT SALES

    Your ads generate clicks, but too many visitors leave without purchasing or taking the next step.

    How many of last month's clicks became customers?

  • PROBLEM 02

    RISING ACQUISITION COSTS

    Acquiring customers may be getting more expensive, and it's not always clear which campaigns are creating meaningful business value.

    Do you know what a new customer costs you today?

  • PROBLEM 03

    UNPREDICTABLE GROWTH

    One month brings orders and inquiries. The next is quiet. Without a clear acquisition strategy, growth can feel difficult to plan.

    Could you plan next season's inventory or calendar around your ads?

The financial opportunity

MORE ADVERTISING SPEND ISN'T ALWAYS THE ANSWER.

Before increasing your budget, it makes sense to understand whether your traffic, offer, tracking and conversion experience are working together.

  • 01

    IMPROVE CONVERSION

    Help more qualified visitors take a valuable action after they click — buy, book or inquire.

  • 02

    IMPROVE ACQUISITION EFFICIENCY

    Find avoidable waste and point spending at the outcomes worth paying for.

  • 03

    FIND MORE QUALIFIED DEMAND

    Reach people actively looking for your products, trips or experiences.

HYPOTHETICAL — FOR EDUCATION ONLY

RUN YOUR OWN NUMBERS

$
$
%
$
SAME AD SPENDTODAYSCENARIO
New customers / month
Cost per customer
Revenue (first order)
ROAS
Profit after ad spend
Break-even cost per customer: Break-even ROAS:

Hypothetical. Uses the same spend and cost per click, so a higher conversion rate means a lower cost per customer. First orders only — repeat purchases aren't included, and it isn't a prediction of your results. Notice that a "good" ROAS can still lose money if margins are thin: that's why we look at profit, not just ROAS.

Free customer growth review

FIND 3 OPPORTUNITIES TO GET MORE CUSTOMERS FROM YOUR CURRENT ADVERTISING STRATEGY.

We'll take a closer look at your outdoor brand, identify visible acquisition opportunities, and explain what we'd prioritize to help improve performance.

WHAT YOU RECEIVE
  1. 1A personalized review of your website and customer acquisition journey
  2. 2Up to three actionable opportunities
  3. 3A written breakdown of the findings, by email
  4. 4Prioritized recommendations
  5. 5A clear next step based on your goals

No ad account access needed. We review what's publicly visible - your site, offers, landing pages and customer journey - and frame findings as opportunities to test. Exact wasted spend, ROAS or acquisition cost can only be measured with account access. If fewer than three credible opportunities hold up, we'll only report those.

SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES
EXAMPLE — ILLUSTRATIVE
UNCHARTED EXPOSURE YOUR CUSTOMER GROWTH REVIEW
BUSINESS
Example Outdoor Brand
TYPE
Ecommerce
REVIEWED
Website · ads library · landing pages
OPPORTUNITY 01PRIORITY 1

Ads and landing pages don't match

What we saw: product-specific ads send shoppers to the homepage instead of the product they clicked.

Recommendation: point each ad to its product or collection page and test the difference.

OPPORTUNITY 02PRIORITY 2

No visible Google Search demand capture

What we saw: people searching for your product category don't see the brand.

Recommendation: a tightly scoped search campaign on high-intent terms.

OPPORTUNITY 03PRIORITY 3

Conversion tracking needs verification

What we saw: the purchase event setup can't be confirmed from the outside.

Recommendation: verify tracking before scaling spend. Requires account access.

PRIORITIZED NEXT STEPS
  1. First Fix ad-to-page match
  2. Next Verify tracking
  3. Then Test search campaigns
The shift

FROM PAYING FOR CLICKS TO BUILDING A CUSTOMER ACQUISITION ENGINE.

BEFORE

SPENDING AND HOPING.

  • Advertising generates traffic but uncertain returns
  • Customer acquisition costs are unclear
  • Campaign decisions rely on incomplete data
  • Website conversion opportunities are overlooked
  • Results are inconsistent
  • You spend time troubleshooting campaigns
AFTER · WITH MANAGED PAID ADVERTISING

MEASURING AND IMPROVING.

  • Campaigns are designed around qualified customers
  • Customer acquisition economics are measured
  • Ads and landing pages work together
  • Performance informs budget decisions
  • Testing creates opportunities to improve
  • We handle the ongoing execution

Results depend on your offer, margins, budget and market. The goal is a process you can measure and improve — not a promise of a specific return.

How it works

THREE SIMPLE STEPS TO A SMARTER CUSTOMER ACQUISITION STRATEGY.

  1. 01FREE

    SHARE YOUR BUSINESS

    Submit your website and business email. Your business type and ad budget are optional.

  2. 02FREE

    DISCOVER YOUR OPPORTUNITIES

    We email you a written assessment of up to three actionable customer acquisition opportunities.

  3. 03

    BUILD YOUR GROWTH PLAN

    If we're a good fit, we build and manage a paid advertising program for your business. If not, you keep the recommendations.

SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES

The review is free, with no obligation to purchase.

The Outdoor Customer Acquisition System

READY TO TURN THOSE OPPORTUNITIES INTO A BETTER ADVERTISING STRATEGY?

A done-for-you advertising management solution designed to help your outdoor brand attract relevant customers, convert more qualified traffic, and make smarter decisions about your advertising investment.

  • ACQUIRE QUALIFIED CUSTOMERS

    Reach audiences and searchers with real purchase or booking intent.

  • IMPROVE ADVERTISING EFFICIENCY

    Measure meaningful outcomes and put budget where it earns its keep.

  • BUILD A CONSISTENT GROWTH PROCESS

    Structured testing, measurement and optimization instead of guesswork.

Acquisition strategyMeta and/or Google managementSearch-intent & audience researchOffer & messagingCreative strategy & testingRetargeting where appropriateConversion tracking reviewLanding page recommendationsBudget allocationReporting & optimization
FOCUSED CUSTOMER ACQUISITION

BASE

$700/ MONTH + AD SPEND

A focused program for brands building their first structured paid acquisition.

Recommended ad spend
$1,000–$1,500/month
Platforms
Meta (Facebook) & Google Ads
New ad creative
1–2 per month
Campaigns
1–2 per month
Targeting
Standard + retargeting
Testing
Basic A/B testing
Reporting
Monthly
Support
Email
Commitment
3-month minimum
SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES
BROADER TESTING & OPTIMIZATION

GROWTH

$1,200/ MONTH + AD SPEND

For brands ready to test more creative, more campaigns and more channels.

Recommended ad spend
$1,500–$3,000/month
Platforms
Facebook, Instagram & Google Ads
New ad creative
3–4 per month
Campaigns
Multiple campaigns & ad groups
Targeting
Advanced + retargeting
Testing
Full creative and copy testing
Reporting
Monthly + bi-weekly updates
Support
Priority + strategy check-ins
Commitment
3–6 months recommended
SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES

Ad spend is separate and paid directly to Meta and Google. Our fee covers strategy, creative, optimization and reporting. We don't mark up ad spend or take a commission from your budget. Growth doesn't automatically mean more revenue — it means more testing capacity.

ONBOARDING COMMITMENT

If agreed initial campaign deliverables aren't completed within the documented onboarding timeline after we receive required access, approvals and materials, we'll complete the outstanding agreed work without additional implementation fees, subject to documented dependencies.

This covers our delivery — not sales, ROAS, leads, bookings or ad platform approvals.

The Uncharted Exposure team on an elk hunt
Why Uncharted Exposure

BUILT FOR OUTDOOR BRANDS. NOT GENERIC ONLINE BUSINESSES.

Your customers aren't just demographic segments. They're hunters, anglers, outdoor enthusiasts and travelers who care deeply about the products and experiences they buy. We hunt and fish too — so our targeting, offers and creative start from how your customers actually use the gear.

  • OUTDOOR CONSUMERS Hunters, anglers and outdoor buyers — how they research and decide.
  • SEASONALITY Seasons, draws, openers, holidays and travel booking windows.
  • PRODUCT JOURNEYS Specs, compatibility and field use that buyers check before purchase.
  • BRAND AUTHENTICITY Creative informed by real outdoor use, not stock clichés.
  • ACQUISITION ECONOMICS Margins, order value and booking value — not just clicks.
  • POLICY AWARENESS Platform rules for regulated outdoor categories, planned for up front.
ADVERTISING RESTRICTIONS
FIREARMS, AMMUNITION & REGULATED PRODUCTS

Meta and Google restrict or prohibit advertising for firearms, ammunition and other regulated categories, and local laws apply too. We don't promise unrestricted ads for those products, and we don't use workarounds that break platform policies. Where direct advertising isn't allowed, we recommend compliant ways to grow — such as brand and content campaigns where permitted, email, SEO and search for eligible products.

Customer acquisition economics

CLICKS DON'T PAY THE BILLS. CUSTOMERS DO.

We report on the numbers that tell you whether advertising is building your business.

FOR ECOMMERCE BRANDS

WHAT WE MEASURE

Customer acquisition cost
What it costs, on average, to win one new customer.
Purchase conversion rate
How many visitors become buyers.
Average order value
What a typical order is worth.
Gross & contribution margin
What's left after product costs — and after ad spend.
Repeat purchase rate
How many customers come back, which changes what a new customer is worth.
ROAS
Revenue per ad dollar. Useful, but it isn't profit.
FOR OUTFITTERS & GUIDES

WHAT WE MEASURE

Qualified inquiries
Inquiries that match your trips, dates and budget.
Cost per qualified lead
Not just cost per lead — junk leads are expensive.
Booking conversion rate
How many qualified inquiries become booked trips.
Average booking value
What a typical booking is worth.
Customer acquisition cost
Ad and sales cost per confirmed booking.
Revenue from confirmed bookings
The number that actually fills the calendar.
WHY CHEAP CLICKS CAN COST MOREA low cost per click isn't a win on its own.

Cheap clicks from people who'll never buy can raise your cost per customer. Paying more per click for the right buyer is often the better deal.

WHY ROAS ISN'T PROFITA 3x ROAS can still lose money.

If your margin is 30%, you need about 3.3x just to break even on the first order. Margin decides what "good" looks like for you.

Free customer growth review

BEFORE YOU SPEND MORE ON ADS, FIND OUT WHERE YOUR NEXT CUSTOMERS COULD BE COMING FROM.

Get a personalized review identifying up to three opportunities to improve customer acquisition, convert more visitors, or make better use of your advertising budget.

SHOW ME MY CUSTOMER GROWTH OPPORTUNITIES

Takes about 30 seconds. No ad account access needed.

GET YOUR FREE CUSTOMER GROWTH REVIEW

Tell us about your business and we'll do the rest.

Free personalized review. No obligation. Built for outdoor brands.

We'll use your details to respond to your request. Privacy policy

FAQ

STRAIGHT ANSWERS.

Still have a question? Email info@unchartedexposure.com.

What's included in the free customer growth review?

A written review, sent by email, of your website and customer acquisition journey. It covers up to three actionable opportunities, why each matters, what we'd prioritize and a suggested next step.

Is the personalized review really free?

Yes. No cost, and no obligation to hire us.

Do I need to be running ads already?

No. If you aren't advertising yet, we'll look at whether your site, offer and margins are ready for paid acquisition — and tell you honestly if they aren't yet.

How much advertising budget should I have?

Our packages are built for brands spending roughly $1,000–$3,000 a month on ads: $1,000–$1,500 for Base and $1,500–$3,000 for Growth. Smaller budgets can work for very focused campaigns, but they limit how much we can test.

Do you manage Meta Ads and Google Ads?

Yes. We manage Meta (Facebook and Instagram) and Google Ads, depending on your package and what fits your business.

Do you work with hunting and fishing brands?

Yes — that's our focus, along with shooting sports, optics, outdoor gear and apparel, outfitters, conservation and outdoor travel.

Can you advertise firearms or ammunition?

Meta and Google restrict or prohibit ads for firearms, ammunition and other regulated products, and laws vary by location. We won't promise those ads or try to work around platform policies. Where direct advertising isn't allowed, we recommend compliant alternatives such as content, email, SEO and campaigns for eligible products.

How much does paid advertising management cost?

Base is $700/month and Growth is $1,200/month. Base has a 3-month minimum; Growth recommends 3–6 months. [CONFIRM current terms and any setup fees.]

Is advertising spend included in the management fee?

No. Ad spend is paid directly to Meta and Google. We don't mark it up or take a commission.

How long does it take to see results?

It depends on your budget, offer, tracking and how quickly campaigns gather data. That's why we recommend a minimum of three months to test and optimize. We'll set milestones with you at onboarding rather than promise a date.

Can you guarantee more customers or sales?

No. No one can honestly guarantee sales, ROAS, leads or bookings from advertising. We commit to a clear process, transparent reporting and steady testing.

Do I need to give you access to my ad accounts?

Not for the free review — it's based on what's publicly visible. If you hire us, we'll need access to your ad accounts and analytics so we can measure real performance.

What happens after I receive my review?

You can use the recommendations yourself. If you'd like help, reply to the email and we'll talk through whether Base or Growth fits — no pressure.

Do you work with outfitters and guided trip businesses?

Yes. For outfitters we focus on qualified inquiries and booked trips rather than ecommerce sales.