SEO

SEARCH ENGINE OPTIMIZATION

Our SEO strategy is founded on six key pillars that, when combined, provide compounding results that lead to a substantial increase in organic traffic. Below is a summary of the six key pillars that create an effective SEO strategy. Some of the terminologies may be confusing but that is why we are here to help! 

KEYWORD STRATEGY

Although many companies track vanity rankings for simple keywords such as “coffee”, the majority of search traffic comes from long-tail keywords that are searched less often such as “online coffee store”. The cumulative effect of ranking for hundreds of long-term and vanity keywords results in a substantial traffic increase. By layering your page content, structuring and SEO campaign we are able to present your website in a way that Google will see it as a higher authority on the topic.

TECHNICAL SEO

Technical SEO refers to how easy and how safe your website is for the Google bot and users to find exactly what they are looking for. This includes Sitemap set-up and registration, website responsiveness, mobile responsiveness, removal of duplicate pages, non-indexing thin content, setting up the robots.txt, fixing current SEO issues, etc. 

ON-PAGE SEO

On-page SEO is the most commonly known and executed optimization strategy. At the basic level, this includes implementing main keywords in title pages and main headings, optimizing image file names and alt tags, increase short and long- form content to increase overall word counts. We take it a step further by adding schema markup to your most important pages, along with image geotagging.

OFF-PAGE SEO

We have come a long way with digital algorithms and data analysis, but as smart as the Google bots are they still rely on human interactions to determine the quality or relevance of a website. Are people talking about you on social media? Is your content being shared on social media? Do you have a blog and is it SEO optimized? These are all things Google takes into account when ranking websites in search results. Off-page SEO includes getting your content featured on other relevant websites and social media platforms.

GOOGLE MY BUSINESS

Increase your chances of being ranked higher in Google Maps searches. This includes adding your business information to a wide variety of relevant online directories.

BLOG MANAGEMENT

Blogs help substantially when it comes to on-page SEO because it provides you with a variety of content to interlink throughout your site. It can be challenging to get other websites to list your URL throughout their websites or social platforms. Blogs have a greater chance of being shared on blogs and socials. We’ve teamed up with skilled writers to create SEO-optimized blogs composed of quality content. This content can also be used to share on social media platforms. 

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