Ecommerce websites for hunting, fishing & outdoor brands

YOUR WEBSITE SHOULD BE TURNING MORE VISITORS INTO CUSTOMERS.

Get a conversion-focused outdoor ecommerce website, designed and developed to make shopping easier, build buyer confidence and help turn more of your traffic into sales.

You're investing in products, marketing and bringing people to your store. But confusing product pages, mobile friction and unclear buying information may be making it harder for customers to purchase.

FREE · PERSONALIZED · WRITTENDISCOVER 3 THINGS THAT MAY BE COSTING YOUR OUTDOOR STORE SALES.
SHOW ME MY MISSED SALES OPPORTUNITIES

Free personalized written reviewNo obligation

BUILT BY UE · FATBOY TRIPODSFatBoy Tripods ecommerce store built by Uncharted Exposure, shown on desktop and mobile

Real storefront, desktop and mobile. Built to make gear easy to find and buy on a phone.

The problem

YOU'RE GETTING SHOPPERS TO YOUR STORE. IS YOUR WEBSITE HELPING THEM BUY?

Getting someone to visit your website is only the beginning. The shopping experience decides how easily they can find products, evaluate options and complete a purchase.

  • PROBLEM 01

    SHOPPERS CAN'T FIND WHAT THEY NEED

    Confusing navigation, weak collections and poor product discovery can make customers work too hard to find the right gear.

    Could a new visitor find your best-seller in two taps on a phone?

  • PROBLEM 02

    PRODUCT PAGES DON'T BUILD CONFIDENCE

    Missing product details, unclear compatibility, weak photography and hidden shipping information can leave buyers uncertain.

    Does every product page answer "will it fit, and when will it arrive?"

  • PROBLEM 03

    MOBILE SHOPPING CREATES FRICTION

    Small buttons, cluttered layouts, slow pages and confusing checkout steps can make buying more difficult on a phone.

    When did you last buy something from your own store on your phone?

The financial opportunity

YOU MAY NOT NEED MORE TRAFFIC. YOU MAY NEED MORE CUSTOMERS FROM THE TRAFFIC YOU ALREADY HAVE.

Improving the shopping experience can create opportunities to generate more sales from existing visitors — before you increase ad spend.

HYPOTHETICAL — FOR EDUCATION ONLY

RUN YOUR OWN NUMBERS

#
%
$
%
SAME TRAFFICTODAYSCENARIO
Orders / month
Est. monthly revenue
ILLUSTRATIVE MONTHLY DIFFERENCE
ILLUSTRATIVE ANNUALIZED DIFFERENCE

Monthly revenue = sessions × conversion rate × average order value. Hypothetical scenario — not a typical client result, not a guarantee, and not something a rebuild alone delivers. Traffic quality, pricing, margins, seasonality and customer behavior all affect real results, and revenue isn't profit.

Free storefront review

FIND 3 OPPORTUNITIES TO TURN MORE OF YOUR STORE'S VISITORS INTO CUSTOMERS.

We'll review your website, identify potential shopping friction and explain the improvements we'd prioritize first.

WHAT YOU GET
  1. 1A personalized storefront review
  2. 2Up to three actionable conversion opportunities
  3. 3A written breakdown of the findings, by email
  4. 4Recommendations prioritized by business relevance
  5. 5A clear next step — which might be a fix, not a rebuild

We separate what's visibly broken from what's a hypothesis to test — without your analytics we can't know exact conversion rates or lost revenue. If fewer than three credible issues hold up, we'll only report those. Launching a new store? We'll review your plan or a reference site and give you launch priorities instead.

SHOW ME MY MISSED SALES OPPORTUNITIES
EXAMPLE — ILLUSTRATIVE
UNCHARTED EXPOSURE YOUR STOREFRONT REVIEW
STORE
Example Outdoor Brand
REVIEWED
Home · collection · product · cart (mobile + desktop)
OPPORTUNITY 01PRIORITY 1

Collections don't match how hunters shop VISIBLE

Recommendation: organize by use (whitetail, western, waterfowl) alongside product type.

OPPORTUNITY 02PRIORITY 2

Add to Cart drops below the fold on mobile VISIBLE

Recommendation: a sticky Add to Cart with price and shipping note.

OPPORTUNITY 03PRIORITY 3

Compatibility questions go unanswered HYPOTHESIS

Recommendation: a "fits with" block near the price — then confirm with your data.

PRIORITIZED NEXT STEPS
  1. First Fix mobile Add to Cart
  2. Next Restructure collections
  3. Then Test compatibility info
The shift

FROM A WEBSITE THAT DISPLAYS PRODUCTS TO A STOREFRONT THAT HELPS SELL THEM.

BEFORE

A DIGITAL CATALOG.

  • Confusing product navigation
  • Weak product information
  • Poor mobile shopping experience
  • Unclear shipping and returns
  • Limited trust signals
  • Inconsistent analytics
  • Friction between discovery and checkout
AFTER · A REVENUE-READY STOREFRONT

A SALES EXPERIENCE.

  • Clear product discovery paths
  • Helpful product information
  • Mobile-friendly shopping
  • Clear shipping and returns
  • Relevant trust-building elements
  • Reliable ecommerce tracking
  • A simpler path to purchase

A better storefront removes obstacles. It doesn't guarantee a specific conversion rate — traffic, products and pricing matter too.

How it works

THREE SIMPLE STEPS TO A BETTER ECOMMERCE STOREFRONT.

  1. 01FREE

    SHARE YOUR STORE

    Submit your website URL and business email. Launching a new brand? Share a reference site or describe your planned store.

  2. 02FREE

    DISCOVER YOUR OPPORTUNITIES

    We email you a written review of up to three opportunities — or launch priorities for a new store.

  3. 03

    BUILD YOUR REVENUE-READY STOREFRONT

    If we're a good fit, we design and build the storefront improvements your business needs. If not, you keep the recommendations.

SHOW ME MY MISSED SALES OPPORTUNITIES

The review is free, with no obligation to purchase.

The Outdoor Revenue-Ready Storefront

READY TO TURN YOUR WEBSITE INTO A BETTER SALES EXPERIENCE?

A done-for-you ecommerce website built to make product discovery easier, strengthen buyer confidence, and support measurable online growth.

  • MAKE SHOPPING EASIER

    Clear navigation, product discovery, mobile layouts and buying information.

  • BUILD BUYER CONFIDENCE

    Professional design, helpful product details, authentic trust signals and clear purchase policies.

  • SUPPORT REVENUE GROWTH

    Conversion-focused product pages, ecommerce tracking, email capture and a foundation that scales.

NEW STORES · STRAIGHTFORWARD REBUILDS

BASE CAMP BUILD

$6,000USD · ONE-TIME

A clean, reliable, conversion-ready foundation for new stores or straightforward rebuilds that need to sell fast.

  • Theme-based, clean & fast
  • Up to 15 pages + 25 products
  • Payments, shipping & taxes configured
  • SEO basics, GA4 + Search Console
  • Email capture connected
  • 30-min live training + quick-start guide
SHOW ME MY MISSED SALES OPPORTUNITIES
ESTABLISHED BRANDS

SUMMIT BUILD

$9,000–$12,000USD · PROJECT-BASED

A more advanced storefront for brands ready to push conversion and repeat revenue.

  • Up to 25 pages + 100 products
  • Conversion kit on product pages (sticky Add to Cart, reviews, fit/returns clarity)
  • Advanced collections with filters and sorting
  • Welcome + browse/cart email flows live
  • Enhanced tracking, pixels verified, heatmaps
  • 2 live training sessions + SOPs
SHOW ME MY MISSED SALES OPPORTUNITIES
SEE THE FULL COMPARISON
FEATUREBASE CAMP · $6,000SUMMIT · $9,000–$12,000
Build styleTheme-based, clean & fastTheme-based with a conversion system (components + test plan)
Content loadedUp to 15 pages + 25 products (CSV import if provided)Up to 25 pages + 100 products (bulk import setup)
Product import / migrationBasic import included (larger migrations quoted)Basic import included (large migrations quoted)
DesignBrand styling + section layoutEnhanced UX — upgraded product page sections, promo bands, trust blocks, badges
Product pagesSolid baseline, mobile-friendly structureConversion kit — sticky Add to Cart, review placement, size/fit/returns clarity, benefit bullets
CollectionsStandard listingAdvanced merchandising — filters/sorting via app, badges, featured collections
SEOTitles, meta descriptions, alt text, schema starterSEO expansion for 20 priority URLs + internal-link map
EmailCapture form connected (Klaviyo/Mailchimp)Welcome (3 emails) + Browse or Cart (3 emails) live
Analytics & trackingGA4 + Search Console connectedEnhanced ecommerce events, Meta/Google pixels verified, remarketing audiences
Apps & integrationsLight apps (reviews + email capture)More apps (filters/search, loyalty/subscriptions, promo bars); optional API hooks
Payments, shipping, taxesCore configurationAdvanced settings review + payment risk/flags check
AccessibilityBest-effort basicsWCAG-informed pass (AA best-effort within theme) + policy pages aligned
International—Optional multi-currency / multi-language (theme/app-dependent)
QA & launchMobile/desktop quality passQA pass + heatmap & session replay installed
Training30-min live handoff + 1-page quick-start2× live sessions + quick SOPs
Guarantee45-Day Launch Promise45-Day Launch Promise [+ "Two-Wins target during Growth Sprint" — CONFIRM]

Summit add-ons: large product/customer migration, subscriptions/loyalty, advanced search/filters, international setup, accessibility enhancements.

Not included in the price: platform subscriptions (Shopify, BigCommerce, hosting), paid themes, premium apps, payment processing fees and any ongoing marketing. Payment terms: 60% at signing, 30% at design approval, 10% at launch.

45
THE 45-DAY LAUNCH PROMISE

If your site is not live within 45 days for reasons within our control, we keep working at no extra cost until it is.

The Uncharted Exposure team on an elk hunt
Why Uncharted Exposure

BUILT FOR OUTDOOR BRANDS. NOT GENERIC ONLINE STORES.

We hunt, fish and use the gear. That shapes how we organize navigation, write product pages, present specs and guide a shopper from "just looking" to checkout. We build on Shopify, BigCommerce and WordPress/WooCommerce, inside proven themes — faster and more affordable than fully custom code.

  • TECHNICAL PRODUCTSSpecs, compatibility and variants presented so buyers can decide.
  • OUTDOOR BUYING JOURNEYSCollections organized the way hunters and anglers shop.
  • SEASONAL DEMANDMerchandising that shifts with seasons, launches and holidays.
  • SHIPPING & POLICIESRestrictions, regulated products and clear returns handled up front.
  • MOBILE SHOPPINGBuilt for the phone, where most outdoor shoppers browse.
  • BRAND IDENTITYAuthentic outdoor brands, without camo-and-antlers clichés.
Real work

REAL OUTDOOR BRANDS. REAL STOREFRONTS.

  • FatBoy Tripods ecommerce website built by Uncharted Exposure, desktop and mobile
    FATBOY TRIPODSTripods & shooting gear
  • WKND Warriors ecommerce website built by Uncharted Exposure, desktop and mobile
    WKND WARRIORSOutdoor brand
  • BackCountry Skinz ecommerce website built by Uncharted Exposure, desktop and mobile
    BACKCOUNTRY SKINZOutdoor gear
  • Nuggets Night Vision ecommerce website built by Uncharted Exposure, desktop and mobile
    NUGGETS NIGHT VISIONNight vision / optics
  • Canada First Ammo ecommerce website built by Uncharted Exposure, desktop and mobile
    Canada First Ammo Ammunition
  • Apex Optics ecommerce website built by Uncharted Exposure, desktop and mobile
    APEX OPTICSOptics
“He took us from an idea to a full-fledged website. Whenever I had any questions he was ready to answer and happy to help.”
Dave · [Role], Canada First Ammo
CLIENT REVENUE GENERATED$20M+

Client Sales Through Websites We've Built

The 45-day launch promise

A CLEAR LAUNCH PLAN. LESS UNCERTAINTY.

Website projects should have clear milestones, transparent expectations and accountability.

  1. WEEK 1

    STRUCTURE & THEME

    Discovery, navigation and collection structure, theme setup.

  2. WEEKS 2–3

    PAGE BUILDS

    Design, storefront build, products and collections loaded.

  3. WEEK 4

    SPEED & SEARCH BASICS

    Performance pass, SEO basics, integrations and tracking.

  4. WEEKS 5–6

    TEST, TRAIN, LAUNCH

    Quality checks on mobile and desktop, training and go-live.

THE PROMISE

If your site is not live within 45 days for reasons within our control, we keep working at no extra cost until it is.

[CONFIRM: when the 45 days start, and any exclusions in your contract.]

  • Product informationTitles, specs, prices, variants — CSV if you have it.
  • Brand assetsLogo, fonts, photography and product images.
  • Platform accessStore, domain and any existing apps or accounts.
  • Timely approvalsFeedback on design and content when we ask for it.

Delays caused by late content, access, approvals or third-party platforms aren't within our control, so they pause the clock.

A growth foundation

YOUR STOREFRONT SHOULD SUPPORT EVERY CUSTOMER ACQUISITION CHANNEL.

  • PAID ADVERTISING

    A relevant, trustworthy destination that gives ad traffic a better chance to convert.

    PAID ADS SERVICE →
  • SEO

    Discoverable product and category pages with a clear structure.

    SEO SERVICE →
  • EMAIL MARKETING

    Capture eligible subscribers and keep the conversation going after the visit.

    EMAIL SERVICE →
  • CUSTOMER RETENTION

    Make it easy for customers to come back, find products and buy again.

Ongoing ads, SEO and email management are separate services unless listed in your build package.

FAQ

STRAIGHT ANSWERS.

Still have a question? Email info@unchartedexposure.com.

Is the personalized storefront review really free?

Yes. No cost and no obligation to hire us.

What exactly will I receive?

A written review by email with up to three opportunities to make your store easier to shop, why each matters, what we'd prioritize and a next step. We mark which findings are visible issues and which are hypotheses to test with your data.

How long does the review take?

Submitting takes about 30 seconds. We'll email your review once we've gone through your store — if we need anything first, we'll ask.

Do I need an existing ecommerce store?

No. If you're launching, share a reference site or describe your plans, and we'll give you launch priorities instead of fixes.

Can you improve my existing website without rebuilding it?

Sometimes, yes — and we'll tell you if targeted fixes make more sense than a rebuild.

Do you build Shopify, BigCommerce and WooCommerce websites?

Yes. We build on Shopify, BigCommerce and WordPress/WooCommerce using proven themes. We don't build headless or fully custom themes — working within proven themes keeps projects faster and costs down.

How much does an ecommerce website cost?

Base Camp is $6,000 USD and Summit is $9,000–$12,000 USD, depending on scope. Payment terms are 60% at signing, 30% at design approval and 10% at launch.

What's included in Base Camp?

A theme-based store with up to 15 pages and 25 products, brand styling, payments, shipping and tax setup, SEO basics, GA4 and Search Console, email capture, light apps, a mobile/desktop quality pass and a 30-minute training handoff.

What's included in Summit?

Everything a larger store needs: up to 25 pages and 100 products, a product page conversion kit, advanced collections with filters, expanded SEO, welcome and browse/cart email flows, enhanced tracking, heatmaps and session replay, and two training sessions.

How long does a website build take?

About six weeks, backed by the 45-Day Launch Promise — provided we have your content, access and approvals on time.

What does the 45-Day Launch Promise cover?

If your site isn't live within 45 days for reasons within our control, we keep working at no extra cost until it is. Delays from late content, access, approvals or third-party platforms aren't covered. [CONFIRM start date and exclusions.]

Can you migrate my existing products and customers?

Yes. Basic product imports are included; larger product and customer migrations are quoted as an add-on.

Can you guarantee more sales?

No. A better storefront removes obstacles, but sales also depend on your traffic, products, pricing and offers. We commit to the build, the launch and clear tracking so you can see the impact.

Do I own the website after launch?

[CONFIRM ownership terms in your contract — e.g. you own your store, content and accounts once paid in full.]

Are platform subscriptions and apps included?

No. Platform subscriptions, paid themes, premium apps and payment processing fees are paid by you directly.

Can you help with marketing after launch?

Yes. Most clients roll into a monthly program for ads, email and ongoing testing — but it's optional.

Do you build websites for hunting outfitters and fishing guides?

Yes. For outfitters we focus on clear trip information, trust, inquiry forms and deposits rather than a product catalog.

Can you work with firearms and regulated outdoor product businesses?

Yes. We build stores for brands with strict requirements on policies, payments and shipping. Some platforms and payment providers restrict regulated products, so we check platform eligibility before you commit.

Free storefront review

BEFORE YOU SPEND MORE GETTING SHOPPERS TO YOUR STORE, FIND OUT WHAT'S MAKING IT HARDER FOR THEM TO BUY.

Discover up to three opportunities to improve product discovery, strengthen buyer confidence and make your outdoor store easier to shop.

SHOW ME MY MISSED SALES OPPORTUNITIES

Takes about 30 seconds. No analytics access needed.

GET YOUR FREE PERSONALIZED STOREFRONT REVIEW

Tell us about your store and we'll take it from there.