In today’s competitive digital marketing world, everybody is competing for the attention of your potential customers, online businesses should implement the following strategies to improve their overall reach, impressions, and increase sales.

#1 – A Unique sales proposition or “One-liner”

Often described as a slogan or catchphrase A USP or One Liner is a quick, catchy description of your business that gets your business message across in less than 3 seconds. Many business owners make the mistake of creating ads that require too much time and thinking to decipher the message behind the ad. It’s not who sells the best product that always comes out on top it’s who communicates their product better.

The right message communicated simply in the form of a unique sales proposition has the potential to double your overall revenue and is completely free.

Examples:

  • FedEx “When is absolutely, positively has to be there overnight”
  • Apple iPod “1000 songs in your pocket”
  • Debeers “A diamond is Forever”
  • Domino’s Pizza “You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free”

#2 – A Lead Generation System / Lead Capture System

A Lead Generating system is probably one of the most important things you need to implement on your website if you haven’t already. For most businesses to survive they need to be continuously bringing in new customers or clients, a lead-generating system accompanied by a lead capture system is one of the best ways to achieve this and can aslo be used as a strong advertising tool.

A Lead generation system can be as simple as a “Contact us” pop up on your website or as in-depth as an online video series. The point is you need to be able to offer your potential customers something in exchange for their contact information. It has to hold some sort of value to the person seeking out your products or else there is no reason for them to provide their contact information.

A Lead capture system is a system that obtains and manages potential clients contact information to promote constant contact, such as an contact us form or a email capture system.

When you pair a strong lead generation system with an efficient lead capture system your business will begin to generate more leads than ever and obtain sales from those who may not buy on their first visit.

Examples:

  • “Sign up for our email newsletter and receive free shipping”
    • Lead Generator: “Free Shipping” – Lead Capture System: “Email Newsletter”
  • “Fill out this form to receive this free 10-day video series”
    • Lead generator: “10 Day Video Series” – Lead Capture System: “Form”

#3 – An Automated Email Campaign

An automated email campaign is a helpful way to keep constant contact consistent with leads you have captured using your lead capture system. Once somebody provides you with their contact information they should be added to an automated email campaign that contains a serious of emails that will be sent you this person over a time period.

The goal of these emails should be to continue adding value to your customer whether is more discount coupons or an addition to the 10-day video series. Continuing to add value to your potential client or customer will ultimately help build a stronger relationship and increase the likelihood of the customer buy a product for you or hiring your business. This is a great opportunity to promote your business and consistently build relationships with your clients.

Adding these things to your business is one of the first steps to exposing your business to an uncharted world of growth and revenue.