FIELD TEST: TWO MEASURABLE WINS IN 30 DAYS - GURANTEED
A low-risk, fixed-fee field test for hunting, fishing, and outdoor brands. We take real field insight and turn it into fast, visible progress. If you continue after 30 days, we credit $1,500 toward your first month.
gear creators
Makers who want two measurable wins in 30 days - conversion-tuned product pages and a revenue-ready welcome or cart flow.
outfitters
Outfits that need more booked dates now—a clean “Request Dates” funnel that turns inquiries into calls and deposits.
BRANDS
Shops with traffic but leaky mobile PDPs - fix the funnel and prove it with before/after numbers in 30 days.
WHAT COUNTS AS A WIN
Add-to-Cart clicks up on your top product pages
Goal: +20% or more vs. your 28-day baseline.
An automated email flow that makes sales
Goal: Launch a 3-email Welcome or Cart flow and generate ≥2% of store revenue in 30 days (or hit a dollar target that fits your size).
Mobile pages that load before shoppers bounce
Goal: Top product pages at ≤2.5s Largest Contentful Paint and <0.1 Cumulative Layout Shift.
More shoppers starting checkout from product pages
Goal: +10–15% lift in PDP → Checkout Start rate vs. baseline.
Retargeting that pays for itself
Goal: Warm-audience ads at ROAS ≥ 2.0 or CPA ≤ 20% of AOV by Day 30.
EXACTLY WHAT YOU GET
Tracking fixed so sales and key actions are counted correctly
Two product page upgrades (for example: sticky “Add to Cart,” review placement, shipping and returns clarity)
One offer live end-to-end (on-site block, one campaign email, warm-audience ads)
One automated email flow live (welcome or cart reminder, three emails)
Retargeting live to bring back recent visitors
Wins Report with before/after screenshots and three key numbers
TIMELINE
Week 1: fix tracking, launch retargeting, send one email
Week 2: publish two product page upgrades
Week 3: build and turn on one automated email flow
Week 4: review results, deliver your Wins Report, map the next 90 days
FIELD TEST PRICING
Tracking & Setup
Google Analytics 4 via Tag Manager with key events verified: view_item, add_to_cart, begin_checkout, purchase
Meta & Google pixels installed and checked; warm remarketing audiences built (All Visitors, PDP Viewers, ATC-No-Purchase, Pricing Visitors)
Product Page Conversion Upgrades (pick any 2)
Sticky Add to Cart on mobile
Review placement moved up + rating near price
Shipping/returns clarity line by the button
Benefit bullets (why it works in the field)
Trust badges / low-friction proof
Image/media gallery tweaks for phone viewing
One Offer Live (end-to-end)
On-site promo block (homepage/PDP/collection)
One campaign email (or SMS for outfitters)
Warm-audience retargeting pointed at the offer
One Automated Flow Live (3 emails)
Welcome or Cart Abandon (templates branded, segmentation & send windows set)
Basic list capture connected (Klaviyo/Mailchimp)
Retargeting (Warm Only)
Meta/Google warm campaigns turned on
3–4 ad creatives (image or short verticals), offer + proof variant
Simple budget plan and weekly optimizations
Reporting & Handoff
Wins Report with before/after screenshots + 3 core numbers (e.g., ATC rate, flow revenue, checkout starts)
GA4 dashboard link + next 90-day move list
Timeline (week-by-week)
Week 1: tracking/pixels live, warm retargeting on, 1 campaign email
Week 2: ship 2 PDP upgrades
Week 3: launch automated flow (3 emails)
Week 4: Wins Report + next-step plan
“Done” Criteria
Two measurable wins agreed at kickoff are achieved (≥1 is revenue/conversion), and all live items above are in place
OUR PROMISE
Field Test Guarantee: If we do not deliver at least two measurable wins in 30 days, you can credit one hundred percent of the fee toward a website build or monthly program.
FAQ
Most frequent questions and answers
The fee is prepaid in full to reserve a 30-day slot. We accept credit card or ACH. Work starts once payment clears.
No. Any media spend (Google/Meta) is billed directly to you by the platforms. We’ll recommend a sensible starter budget.
Usually within 7–10 days after payment.
Yes – store admin, advertising accounts, and your email platform.
We can use what you have or pair the sprint with a creator content pack.
Most clients continue into our monthly Growth or Scale program to keep stacking wins.
OUR PARTNERS





