Built for the wild. Designed to convert.
At Uncharted Exposure, we craft high-converting, adventure-ready eCommerce stores for brands in the hunting, fishing, and outdoor industries. Whether you’re launching your first product or scaling a thriving gear business, our Shopify, BigCommerce, and WordPress builds are designed to look sharp, run smooth, and sell fast.
We don’t just build websites — we build digital storefronts that drive sales, build trust, and reflect your brand’s outdoor identity.
eCommerce Strategy
Before a single pixel is pushed, we dive into your business. We analyze your product mix, target audience, competitive landscape, and buyer behavior to map out a design and UX strategy tailored to your growth goals.
Innovative Website Design
Our sites are designed to impress and built to perform. We craft sleek, responsive layouts that reflect your brand’s identity while guiding your customer toward key conversion points — from product discovery to checkout.
Mobile-First Development
With most customers shopping on their phones, we optimize every site for speed and usability across all devices. Your store will look and feel just as powerful in your customer’s hand as it does on their desktop
Compelling Content & Media
Need product photos, video content, or blog integration? We’ve got you covered. We specialize in content that captivates — from high-impact visuals to gear reviews, buying guides, and SEO-ready product descriptions.
Conversion-Focused CTA Strategy
We place CTAs with purpose. Whether it’s an “Add to Cart,” newsletter signup, or gear bundle offer, we make sure every click has a clear path toward action and revenue.
Platform Flexibility
Whether you’re on Shopify, BigCommerce, or WordPress (WooCommerce), we adapt to your needs and build clean, scalable sites that you or your team can manage confidently.
Outdoor Gear Startups launching a product line and looking for a high-impact online presence
Established Retailers needing a redesign to boost conversions and mobile performance
Hunting & Fishing Brands selling directly to passionate customers across North America
Guides & Outfitters looking to book clients, take deposits, or sell branded merch online
| Feature | Base Camp Build (Starter) | Summit Build (Growth Tier) |
|---|---|---|
| Price | $4,500 (one-time project) | $9,500+ (based on project scope) |
| Platform Support | Shopify, WordPress (Woo) | Shopify, BigCommerce, WordPress (Woo) |
| Products Included | Up to 25 | Up to 100+ with bulk import/setup |
| Custom Design | Yes (based on theme customization) | Yes |
| Mobile Optimization | Yes | Yes (with mobile-first optimization) |
| Basic SEO Setup | Yes (metadata + URLs) | Yes + content guidance & keyword setup |
| Email Integration | Klaviyo or Mailchimp | Klaviyo w/ automation form triggers |
| Blog Integration | Yes | Yes (w/ category setup & sample posts) |
| Payment Gateway Setup | Yes | Yes (plus advanced settings like taxes) |
| Apps & Plugin Configuration | Up to 3 | Up to 8 + 3rd party API integration |
| Training & Launch Support | 1-hour walkthrough | 2x sessions + post-launch support |
| Timeline | 3–4 weeks | 6–8 weeks |
Industry-Specific Insight
We know what makes outdoor buyers click. From gear bundling strategies to seasonal promotions, we build sites that speak directly to hunters, anglers, and adventurers.
All-in-One Expertise
From branding to web development, copywriting to content, we handle it all. No hand-offs, no hassle.
Built to Scale
Your store isn’t a static brochure — it’s a revenue engine. Every build is designed with growth in mind, from SEO to upsell opportunities.
Real Support
We walk you through your launch and beyond, offering strategic advice and technical support every step of the way.
