You compete in a space where people search before they buy. Hunters look for guided trips. Anglers compare gear. Backcountry users research packs, optics, and training. If you do not appear on the first page, you lose ground to brands that do.
At Uncharted Exposure, you get SEO tailored to the outdoor industry. Your website becomes easier for search engines to understand. Your content matches the language your customers use. Your brand shows up for the terms that matter.
Your customers rely on search engines more than ever to compare gear, plan hunts, research outfitters, and choose where to buy. In 2025, online discovery continues to shape how hunters, anglers, and outdoor users make decisions. If your brand does not appear for the searches tied to rifles, packs, optics, fishing gear, or guided trips, you lose visibility to companies that do.
SEO matters because it aligns your site with the way outdoor consumers search. You reach people who are already comparing options and ready to take action. You also gain keyword insights that reflect real intent, content that answers your audience’s questions, and local optimization that improves your presence for users searching in specific regions.
More visibility. Rank for high-intent searches tied to hunting, fishing, and outdoor gear.
More authority. Publish content that shows expertise and builds trust with your community.
More sales and bookings. Turn organic traffic into engaged customers.
More local reach. Improve map placement and “near me” searches through a strong Google Business profile.
Stronger performance with AI search. Your content is structured so AI-powered results can pick up your pages and surface them to high-intent users.
| Base Camp SEO (Foundation) | Summit SEO (Accelerator) | |
|---|---|---|
| Monthly Retainer | $1,000/month | $2,500/month |
| Keyword Research | 40+ keyword targets, updated quarterly | 90+ keyword targets, expanded monthly |
| Technical SEO | Full site audit + key fixes | Continuous optimization + quarterly audits |
| On-Page SEO | Optimization for 10 pages | Optimization for 20+ pages and new content |
| Blog Content | 1 SEO-optimized post/month | 2 SEO-optimized posts/month |
| Link Building | Basic directory submission & backlink outreach | Advanced content promotion, guest posts & niche PR |
| Local SEO | Google Business setup + 10 key directories | Profile management, review strategy + 30+ directories |
| Reporting | Monthly SEO report | Monthly report + strategy call |
We identify high-value search terms used by your ideal audience and build your content strategy around them — focusing on both high-traffic and long-tail phrases to maximize visibility.
We make sure your website loads fast, is mobile-friendly, and is easily crawled and indexed by Google. From sitemaps to site speed, we handle the technical foundations that improve rankings.
We optimize your most important pages — including titles, headings, content, image alt text, internal linking, and schema markup — to align with the keywords that matter most to your business.
Each post is crafted around topics your customers care about, using keywords that attract organic traffic. Blog content not only helps rankings but builds trust and authority in your space.
Off-Page SEOWe build your online reputation by securing backlinks from trusted, relevant websites. These inbound links strengthen your site authority and help improve rankings across the board.
Local SEOFor outfitters, retail stores, and local service providers, we ensure your business shows up in map packs and “near me” searches. This includes Google Business Profile setup and directory listings.
Transparent ReportingEvery month, we send a report showing your keyword performance, website traffic, and lead generation metrics — so you can track your growth and ROI with confidence.
Industry expertise: We specialize in the outdoor industry—we speak your language and know how to reach your audience.
Balanced approach: Our team blends technical skill with content strategy, giving your website both performance and personality.
Sustainable practices: We only use white-hat, Google-compliant SEO strategies designed for long-term growth.
Transparency & results: No jargon, no vanity metrics—just clear reporting and measurable outcomes that matter.
Let’s grow your business by getting you found when your customers search. Whether you’re starting from scratch or looking to take your SEO to the next level, we’ll build a tailored strategy that gets results.
Contact us today for a free SEO consultation and let’s uncover the untapped potential of your outdoor brand.