Turn Clicks into Customers
Uncharted Exposure offers targeted, results-driven paid advertising services designed specifically for small to mid-sized businesses in the outdoor industry. Whether you’re selling gear, booking guided trips, or building your brand online, we’ll help you reach the right audience on Facebook, Instagram, and Google Ads — and turn attention into action.
From bowhunters and anglers to backcountry campers and gear junkies — your ideal customers are online and searching. We help you meet them there with strategic ad campaigns, sharp creative, and data-backed targeting. Our paid ad services are built for both eCommerce stores and service-based businesses, with pricing designed to fit brands investing between $1,000–$2,000/month in ad spend.
We offer monthly retainers with a recommended 3-month minimum commitment, giving campaigns the time needed to test, optimize, and scale. You’ll get dedicated strategy, ad management, creative support, and clear monthly reporting — all built to grow your business.
This is your foundation for long-term success. We set up and deploy automated customer journeys that run in the background and deliver value every single day.
Whats Included:
Campaign Strategy
We begin every project with a strategic plan tailored to your goals. Whether you want to drive gear sales, fill bookings, or grow your email list, we build a plan aligned with your objectives. From keyword research to funnel planning and seasonal timing, your ads will be built with purpose.
Audience Targeting
We use detailed demographic, interest, and behavioral data to ensure your ads are seen by the people most likely to convert — whether that’s whitetail hunters in the Midwest, fly fishers in BC, or outdoor gear lovers shopping online. We also build remarketing campaigns to bring past visitors back to finish their purchase or booking.
Ad Creation & Testing
We design click-worthy ads that speak directly to your audience’s interests. From compelling copy to high-impact visuals, every ad is built to grab attention and drive results. We run A/B tests on headlines, creative, and calls-to-action to continually improve performance over time.
Performance Analysis
Your campaigns are monitored daily, with ongoing optimizations to ensure top performance. We adjust targeting, bids, and creative as needed to eliminate wasted spend and scale what’s working. You’ll receive detailed monthly reporting so you can see exactly how your campaigns are performing — including conversions, cost-per-lead, and return on ad spend.
| Service Tier | Base Package | Growth Package |
|---|---|---|
| Monthly Retainer | $700/month | $1,200/month |
| Recommended Ad Spend | $1,000–$1,500/month | $1,500–$3,000/month |
| Platforms | Facebook & Google Ads | Facebook, Instagram, Google Ads |
| Strategy Session | Included | Included |
| Ad Creative | 1–2 new creatives/month | 3–4 new creatives/month |
| Campaigns Managed | 1–2 campaigns/month | Multiple campaigns & ad groups |
| Audience Targeting | Standard targeting + retargeting | Advanced targeting + retargeting |
| Testing | Basic A/B testing | Full creative and copy testing |
| Reporting | Monthly | Monthly + bi-weekly updates |
| Support | Email support | Priority support + strategy check-ins |
| Contract | 3-month minimum | 3–6 month recommended |
Note: Ad spend is paid directly to Facebook/Google. Our retainer covers strategy, creative, optimization, and reporting. We do not mark up ad spend or take commissions from your budget.
Industry Expertise – We know the outdoor space, speak your customers’ language, and build campaigns that resonate.
No Fluff, Just ROI – We focus on the numbers that matter: leads, conversions, and revenue.
Full Transparency – Clear communication, detailed reporting, and no hidden fees.
Done-for-You Service – From ad design to performance optimization, we handle it all so you can focus on running your business.
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Let us build your next high-converting campaign — and bring more eyes, clicks, and customers to your business. Whether you’re selling gear or booking hunts, we’ll help you get in front of the right people with the right message.
Contact us today to schedule your free strategy call and let’s put your ad budget to work where it counts.